15 Nov

Why Facebook Should be your Next Recruitment Network and Workplace?


Facebook is the largest social network in the world, with more than 1.2 billion monthly active users. It is also one of the most powerful recruitment networks on the planet.

In this article, we will show you how you can use Facebook as a recruitment network to find the best talent for your company. We will also show you why you should be using Facebook as your recruitment network of choice, and how it can help you find the right people for your next project.

Why Facebook?

Facebook is the Largest Social Network in the World. Facebook is the world’s largest social networking website. It has more than one billion active monthly users, and it is growing at a rate of more than 200 million new users per month. Facebook is also the most visited website in the United States, the United Kingdom, Canada, Australia, France, Germany, Italy, Spain, Japan, India, Brazil, Mexico, Argentina, Chile, Peru, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Uruguay, Venezuela, and the Dominican Republic.

It is One of the Most Powerful Recruiting Networks on the Planet

Recruitment is the process of finding, attracting, and hiring the best candidates for a job. Recruiters use many different methods to find candidates, including job boards, social media, and word-of-mouth referrals. However, Facebook is by far the most effective way to find people who are actively looking for a new job. The following are the top three most effective ways to find job candidates:

1. Job boards

2. Social media

3. Word of mouth referrals

However, when it comes to finding candidates on Facebook, job boards and social media are not even in the same league. In fact, according to LinkedIn.com, job boards don’t even rank in the top 10 most effective methods of finding job candidates. The most effective method of finding people on Facebook is through the use of Facebook ads.

If you are a recruiter or a hiring manager, you know that finding the right candidates can be a time-consuming and expensive process. Facebook ads are the most cost-effective way of finding candidates, and they can save you a lot of time and money. Facebook has the largest reach of any social network, and most of the people who use Facebook are actively searching for new jobs. This means that if you run a Facebook ad, you will be able to find a large number of qualified candidates in a very short period of time.

Facebook Ads

A Facebook ad is an advertisement that appears on the right-hand side of a Facebook user’s news feed. When a person clicks on the ad, they are taken to a landing page where they can learn more about the company and apply for the job. If they click on the “Apply” button on the landing page, they will be taken to the company’s job application page. If the person is interested in the job, they can apply directly on the job application form on the company website. If you want to find more information about Facebook ads, you can visit Facebook’s Help Center.

You can run Facebook ads in two different ways. You can run a targeted campaign, or you can run an un-targeted (broadcast) campaign.

Targeted Campaigns

Targeted campaigns allow you to target people based on their age, gender, location, interests, and other criteria. For example, you could run a targeted campaign that targets people between the ages of 25 and 35 who live in the San Francisco Bay Area. You could also target people who have a certain job title, such as “Software Engineer,” or people who like a certain type of job, such a “Product Manager.”

Un-Targeted (Broadcast) Campaigns

Broadcast campaigns do not target specific people. Instead, they target all people in a certain location, or all people with a certain interest or job title.

For example, if you wanted to run a broadcast campaign that targeted all people living in San Francisco, you would create an ad that said, “Looking for people to hire for a full-time job.” If you wanted a campaign that only targeted people who were interested in product management, the ad would say, “Are you interested in a product management job?”

How to Create a Facebook Ad

To create a Facebook campaign, you must first create an ad set. An ad set is a group of Facebook ads that you can use to create a single campaign. Once you have created an ad set, you are ready to create your first Facebook ad.

Step 1: Create an Ad Set

The first step in creating a campaign is to create an “ad set”. A Facebook ad set consists of one or more Facebook ads. To create a new ad set:

1. Go to the “Ads” tab.

2. Click on the “Create Ad Set” button in the upper-right corner of the page.

3. On the next page, enter a name for your ad set and click on “Create”.

4. You will now see a list of all the ads that are part of the ad set you just created. To add a new Facebook ad to the set, click the “+” button next to the ad you want, and then click “Add to Ad Set”.

5. Repeat this process until you have the number of ads you want in your ad group.

Step 2: Create Your First Facebook Ad

Now that you have a set of ads, it’s time to create the first ad in the set.

To do this, follow these steps:

1. Select the “Campaign” tab on the left side of the screen.

2. Select “Create a New Campaign”.

3. Enter a name and description for the campaign.

4. In the “Location” field, select the location where you want the ad to appear.

5. Click “Create Campaign”.

6. You now have a new campaign.

7. Click the “Manage Ads” tab at the top of the campaign page.

8. Select your “Ad Set” from the drop-down menu.

9. Select an ad from the list of ads in your set.

10. You are now ready to run your first ad. To run an ad, follow the steps below:

11. Go back to the main “Campaigns” page and select “Run an Ad”.

12. You should now see the ad that you just ran.

13. Repeat steps 11-12 to run the rest of the ads in the ad group you created.

14. When you are done running your ads, click “Save Changes” to save the changes you made to the campaign and ad set.

15. You have now created a Facebook ad campaign. To learn more, visit the Facebook Help Center.

26 Sep

Top 10 B2C Marketing Strategies That Works Like A Charm

Are you ready to start an inbound program? How to make a confident decision and get set up for success. Free guide.

What is a B2C Model?


In 1979, English entrepreneur Michael Aldrich invented online shopping, or teleshopping, to enable online exchange processing between consumers and businesses, or from one business to another. Aldrich’s technique later became known as e-commerce; it didn’t become economically viable until the Internet came to be.

A B2C model means a business-to-consumer model of selling items or services. As the name suggests, this refers to any business that takes place where the consumer directly receives the goods or services. Chiefly, we may very well see it in the case of restaurants or with lawyers.

What is the difference between B2B and B2C?


As referenced above, the crucial difference that wins between B2B and B2C models is the method that the companies use to offer their products to the purchasers. The pricing design of the two models is marginally unique.

Additionally, in a B2C model, the value-based relationship is significant as to give a coupon in return for feedback on the following purchase, yet in the B2B model during the deal time, individual relationships are significant.

In a B2B model, there is no compelling reason to stress over the branding as a retailer consistently manages many brands, yet in a B2C framework, this becomes crucial to have a brand’s name, acclaim, and components.

B2B requests that the master become familiar with the language or the phrasing, yet in a B2C model, to draw in shoppers, one needs to sell a message or an idea that is genuinely associated with the brand

Top 10 Business-to-Consumer Marketing Strategies

What do business professionals think about different types of marketing strategy to reach consumers? We took a look at recent survey results and reports that compiled data on the topic, and created a list of 10 B2C marketing strategy examples commonly recognized as successful regardless of industry. Here’s what we found, in no particular order:

Social Networks and Viral Marketing

Social media marketing focuses on providing users with content they find valuable and want to share across their social networks, resulting in increased visibility and traffic. Social media shares of content, videos, and images also influence Search Engine Optimization (SEO) efforts in that they often increase relevancy in search results within social media networks like Facebook, Twitter, YouTube, and Instagram and search engines like Google and Yahoo.

Paid Media Advertising

Paid media is a tool that companies use to grow their website traffic through paid advertising. One of the most popular methods is pay-per-click (PPC) links. Essentially, a company buys or “sponsors” a link that appears as an ad in search engine results when keywords related to their product or service are searched (this process is commonly known as search engine marketing, or SEM). Every time the ad is clicked, the company pays the search engine (or other third party host site) a small fee for the visitor — a literal “pay per click.”

Internet Marketing

Internet marketing, or online marketing, combines web and email to advertise and drive e-commerce sales. Social media platforms may also be included to leverage brand presence and promote products and services. In total, these efforts are typically used in conjunction with traditional advertising formats like radio, television, and print.

There’s also a lot to be said about online reviews and opinions. Word-of-mouth advertising is unpaid, organic, and oh-so-powerful because those people who have nice things to say about your product or service generally have nothing to gain from it other than sharing good news. A recommendation from a friend, colleague, or family member has built-in credibility and can spur dozens of leads who anticipate positive experiences with your brand.

Email Marketing

Email marketing is a highly effective way to nurture and convert leads. However, it’s not a game of chance, as to whether your message winds up in spam filters. Instead, email marketing is an automated process that targets specific prospects and customers with the goal of influencing their purchasing decisions. Email marketing success is measured by open rates and click-through rates, so strategy comes into play, particularly when it’s used as a component of a larger internet marketing initiative.

Direct Selling

Direct selling accomplishes exactly what the name suggests — marketing and selling products directly to consumers. In this model, sales agents build face-to-face relationships with individuals by demonstrating and selling products away from retail settings, usually in an individual’s home (e.g., Amway, Avon, Herbalife, and Mary Kay).

Point-of-Purchase Marketing (POP)

Point-of-Purchase marketing (or POP marketing) sells to a captive audience — those shoppers already in-store and ready to purchase. Product displays, on-package coupons, shelf talkers that tout product benefits, and other attention-getting “sizzle” often sway buying decisions at the shelf by making an offer simply too good — and too visible — to pass up.

Cobranding, Affinity, and Cause Marketing

Co-branding is a marketing methodology in which at least two brands join together to promote and sell a single product or service. The brands lend their collective credibility to increase the perception of the product or service’s value, so consumers are more likely to purchase and willing to pay more at retail. Secondarily, co-branding may dissuade private label manufacturers from copying the product or service. Similarly, affinity marketing is a partnership between a company (supplier) and an organization that gathers persons sharing the same interests — for instance, a coffee shop that sells goods from a local bakery.

There is no shortage of co-branding partnerships, but several more recent examples demonstrate particularly good natural brand alignment including the adventurous GoPro and Red Bull, luxurious BMW and Louis Vuitton, and fashion-forward Alexander Wang and H&M.

Likewise, cause marketing leverages and enhances brand reputation. Cause marketing is a cooperative effort between a for-profit business and a non-profit organization to mutually promote and benefit from social and other charitable causes. Cause marketing is not to be confused with corporate giving, which is tied to specific tax-deductible donations made by an organization. Cause marketing relationships are “feel goods” and assure your customers you share their desire to make the world a better place.

Best B2C Digital Marketing Strategies to Apply in 2022

Best B2C Digital Marketing Strategies to Apply in 2022

Business-to-consumer, shortened as B2C, is the process of selling goods and services directly between businesses and consumers. And, consumers here are the end-users who stand at the bottom of the product chain, and actually consume the product.

So, B2C marketing is the practice of promoting a company’s goods and services directly to individual buyers. B2C digital marketing tactics often involve brands’ ability to capitalize on their value, trigger emotional responses, and generate social proof.

However, B2C products are not only sold in physical stores. The products like e-learning websites, knowledge commerce products, membership websites are traded and advertised through digital platforms.

Difference between B2B and B2C digital marketing strategies

The fundamental difference between B2B and B2C marketing strategies lays down on the technique that companies use to sell their products. In B2B, sellers offer smart solutions to simplify work processes, now automate business processes and gain efficiencies. It requires industry knowledge and the use of the field language to market those products.

But in B2C, you need to sell an idea that emotionally connects you with customers. Sellers need to have their name and style known among the audience, as there are a wide array of providers of similar products. Though consumers make impulsive purchases at times, a message that you deliver has a great impact on either case.

In B2B, consumers are more likely to purchase a product than in B2C. Because businesses always seek efficient and agile approaches to maximize their productivity. They are already in search of better solutions. The role of B2B marketers is to introduce their unique selling propositions (USP) tailored for customer needs.

How to develop B2C digital marketing tactics?

Setting reliable B2C digital marketing strategies comprises a holistic approach. It starts by introducing consumers to your brand, encouraging them to engage with your brand, and leading them to make purchases. If you use a pipeline model, these stages are awareness, conversion, consideration, and retention.

1. Connect with your prospects on a human level

As we stressed above, B2B purchase decisions are made with emotions and feelings. Few brands take the needed effort to know their consumers and connect with them on an emotional level.

Knowing whom you are talking to is the preliminary step in the establishment of B2C digital marketing trends. Most brands pursue promotional content without addressing customer pain points. If you do not want to fall into this trap, get to know your customers, understand their needs. This will let you create effective solutions that communicate with customer needs.

How? Use available customer pain points shared on the internet and explain how you can address their issues. For example, if you are providing psychology therapy for teens, look for what they are concerned about. You can share the general concerns you find on the internet (without mentioning user names) and explain the causes, required treatments, and then mention your service.

2. Embrace the power of content marketing

The next step to establish effective B2C digital marketing strategies is developing a winning content strategy. Understanding consumer psychology and justifying their needs give you a leg in this process.

If you want to create brand recognition for your brand, you need to continuously generate content. Use the outcomes of your research to create engaging content that gains consumers’ attention for your product.

It can be a blog post, guest post, video tutorial, or podcast. As long as the content is clear, articulate and the brand image is given, it will be easily consumed and spread. It is vital to provide content that gives value to the reader and brings traffic to your website.

3. Use social media

Social media transformed the marketing landscape and generated tons of followable B2C digital marketing trends. It lets you expand your brand recognition and grow sales with a tied budget.

While B2C prospects want to feel close to the message you present. Educative posts can still nourish your feed, focus on delivering a valuable message that speaks to the heart of your social media persona.

When starting off on social media marketing, you can try ads to grow followings. But to show authenticity and maintain the level of engagement, you need to constantly deliver fresh content to followers.

Creating valuable content takes a big part of your marketing efforts. It takes so much time to generate ideas for social media content creation. And sharing posts to multiple platforms might ruin your time and energy for crucial tasks. Instead, you can look for scheduling tools to simplify the social media posting process.

By automating social media posting, these tools allow you to schedule posts once and enjoy your time on crucial tasks. WordPress users can attain this efficiency with the help of plugins.

4. Host creative contests

Contests work best when rules are simple and the prize is worth it. If you impose a long list of social media accounts to follow, 10 people to tag in comments, you won’t receive the expected amount of growth afterward.

And, make sure your prize is valuable to your ideal customers. If the gifts have nothing to do with your business, hosting such content will be pointless. For example, If you are an e-learning website, giving a 3-month free course away is much more suitable than a dinner at a fancy restaurant for your target.

5. Turn customers into brand ambassadors

Turning loyal customers into brand ambassadors is also one of the popular B2C digital marketing trends. It is always a good idea to let your potential customers know what your consumers think of your products. B2C customers make decisions emotion-based, yet they also need directions to find the most suitable choice.

The testimonial section of your website shows genuine comments of your customers in addition to your own words. You can display feedback from your Google My Business account, Facebook reviews, or let people mention their comments on your website.

As part of your B2C marketing strategy, you can transform your happy clients into brand ambassadors. As people are more convincing than brands, they can generate more referrals as well.

6. Build influencer relations

Influencer marketing is an undetachable part of B2C digital marketing strategies. Influencers maintain a good state of relations with their followers and have a big share in the purchase decisions of their followers.



26 Sep

How to Write a Thank You Note at Work

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How to Write a Thank You Note at Work

How to Write a Thank You Note at Work

Isn’t it wonderful to have an entire month dedicated to gratitude? November is special. One of the best parts of going to work and being a part of a team with other humans is the opportunity to express appreciation. Every person you work with brings unique value to projects and to the organization. Perhaps not everyone thinks about this, but it’s true! You are part of a unique group of individuals that can’t be found anywhere else on earth. Your organization has its own thumbprint of talent.

What Should You Say Thank You For?

So, if you’re just warming up to the idea of being appreciative at work, you might wonder, “what should I say thank you for?” The answer to this question is that you should show appreciation for any kind of behavior you’d like to see more of. Studies show that people respond well to appreciation and that it can be a powerful motivator for success. When you see someone being a good example, let them know with a thank you card and perhaps a small gift of appreciation. The following list of positive behaviors will give you some goodness to watch for. Maybe you’ll notice someone being:

Steps for Writing an Excellent Thank You Note

1. Watch and observe.

Get to know your people and their contributions. After you’ve taken a little time to pay attention, you’ll be ready to write a thank you note that is personal. After all, meaningful communication is in the details.

2. Decide on your format.

a. Email– You might choose to write an email if you want to get a thank you out quickly. If so, it’s a good idea to add “thank you” to your subject line. It will stand out in an inbox that’s usually filled with emails asking for something from your recipient rather than offering them something. It should be a pleasant and welcome discovery, and you wouldn’t want it to go unnoticed.

Are you on a first-name basis with the person you’d like to thank? If you work closely with this individual, go ahead and begin your thank you with a “Dear (first name)” or a “Hello (first name).” If you’re not as familiar with the individual, make sure you throw in a title of respect. Using Mr. or Ms. is nice, or increasingly, companies are opting to use the gender-neutral Mx. to avoid assuming gender, which can potentially lead to unnecessary tension in work relationships.

4. Say your thanks.

Now, for the fun part: expressing your gratitude. Use your introductory sentence to cut to the chase by explaining the purpose of your note. Example: Thank you for __________. Then, follow up with the “why.” This is the part that will help your recipient feel good about their contribution(s). It’s a warm fuzzy in written form. It lets them know the good they’re doing is being noticed and appreciated. These details are validating and go a long way in encouraging more of the same behavior in the future. Remember, it doesn’t have to be long or wordy.

5. Can you reciprocate?

Now might be the perfect time to mention you’d like to be helpful in return. Something to remember, though: Don’t offer unless you’re willing and able to follow through. If you’re sure you can, go ahead. Offering your help is a great way to strengthen relationships and build reciprocal friendships at work. I’ll scratch your back if you’ll scratch mine—together we’ll be itch-free and happy at work.

6. Wrap it up.

7. Sign off.

End your letter with a complimentary close such as: “Sincerely,” “Best,” or “Regards.” Follow this with your first name if you’re on a first-name basis with the recipient, or your full name for a formal thank you letter.

8. Spell and Grammar Check.

In a business setting, a thank you can be offered in any direction, up the ladder, down the ladder, and side to side between coworkers. Everyone is equal and deserving of appreciation, no matter their position in a company.

Someone in leadership might be thanked for their generosity, example, encouragement, mentorship, and for being observant of the needs and desires of employees. Employees can receive thanks for many of the same things. Clients, customers, contractors, or anyone who provides a service within or for the company is also worthy of notice and appreciation.

Successful businesses are always looking for ways to strengthen connections and build their network. Appreciation is an excellent foundation material for building lasting professional relationships. The following are some things you might say to express appreciation to those in various positions at work:

Thank You Examples

Hello Kiara,

Thanks for anticipating and offering the additional information I needed to complete my portion of our project together. Your foresight saved us both a lot of time.

Let me know if you’d like me to set up the tech for next week’s presentation at our off-site meeting.

Once again, thank you for thinking ahead. I appreciate the opportunity to work with you.

Step 1: Identify the Recipient(s)

Identifying who’s receiving your thank you note should be the easiest part. However, perhaps you have a lot to be thankful for lately — and a lot of people to thank. This is great. However, getting in the right headspace to write all of these notes in one or a few sittings may benefit you. Thank you notes don’t have to be for traditional exchanges or relationships, either.

It’s likely you’d feel compelled to thank a physician or a care provider, for example, and may wonder how to write a thank you message to a doctor . You’re also more than welcome to have a less-structured approach to your note writing and send them “just because.” This can also be a great approach. People love to be thought of and appreciated, if even for “nothing.”

Tip: Keep a running list on your phone, on your counter, or wherever you’re likely to not miss it. Jot down the names of people and keywords of what you’d like to thank them for. This can save you time and help you to not forget anyone over the holidays or on a birthday, for example.



26 Sep

How to start a difficult conversation. Never dodge a conversation again!

A woman wearing earphones smiling at her phone

How to Start a Conversation: 12 Easy Ways To Start a Conversation With Anyone

It’s not all about the words, though. A big part of a successful conversation has to do with what the rest of you is doing while your lips are moving (or while the other person’s are).

So, whether you’re struggling to think of topics to talk about, or you’re preoccupied with whether you’ll manage to alienate this new person in record time without even trying, take a moment and read the tips that follow.

Then, when you’re faced with someone new, try to remember that you have at least as good a chance at making a good impression on the other person as they have of making a good impression on you.

man and woman sitting talking by ocean How to Start a Conversation

So, smile and focus on the present. Take a moment to breathe, and stop worrying about past mistakes and future unknowns. They’re not invited to this conversation. You are invited, and you decide how you’ll respond to the next new person you meet.

How to start a difficult conversation

1. Ask permission

Use a simple phrase such as “I’d like to catch up, do you have a moment?”, or if the conversation is likely to be longer and a meeting would be better, “I’d like to schedule some time next week to discuss ____, is that OK?”.

Asking permission creates buy-in and commitment on the part of the other person. You’re starting with a mutual commitment to the conversation, which is exactly where you want to be.

2. Keep it short

When you launch into the conversation you many feel nervous, it’s tempting to ramble. Also, it feels safe to talk, you’re in control. But the longer you are talking the more the emotions are rising, and the more likely it is that the other person is shifting negative.

3. Keep your tone light, let the message speak for itself

It’s a difficult conversation. It’s not going to get any easier if you plaster anguish all over your face and weigh down your tone with too much gravity. Keep it conversational, keep an easy expression on your face.

Downloadable and Printable List of Best Flirty Conversation Starters

Downloadable list of conversation starters

What makes a good flirty question?

Good flirty questions are open-ended. While yes/no questions are much easier to ask, especially when you are trying to do a pick-up style of flirting, open-ended flirty questions encourage better communication.

What’s a good flirty way to start a conversation before asking out your crush?

Everyone likes to be appreciated, so try to throw out a compliment or two. Tell them that they look great in the shirt they’re wearing. Comment something nice about them, their hair, or whatever you see. These compliments will unarm them, giving you a better chance at asking them out.

What are some seductive words?

Whatever word you say, when you say it seductively, they become “seductive words.” With this in mind, when we’re with someone we like, our voices tend to go higher, and we speak faster. When you want to say something seductive, try to lower your voice and speak a bit slowly.

How do you throw hints at your crush?

Showing affection is the best hint to throw at your crush. Smile at them, lightly brush the small of their skin every once in a while, give them compliments- these are some of the usual hints you can throw at them. But they won’t be entirely sure unless you tell them directly of your feelings.

How do you flirt but stay classy?

Keeping distance is the key to keep your class while flirting with your crush. A true lady knows when to wait and hold back. Don’t try to spend the whole day with him, but only give him some of your time. When you hold back, and he realizes that he’s missing your company, he’ll come for you.

How To Pick The Best Flirty Conversation Starters

Young lady typing on laptop sitting on couch

Anything that makes us want to flirt can be overwhelming. These openers are hard to dive into if you’re not sure about your goal. However, you need not worry because we’ve got what you need to consider when choosing the most suitable conversation starters for you.

1. Who Are You Talking To?

Two women looking at a laughing man

Consider the person that you’re talking to. Is he someone that you’re already close to, or is he someone that you just met? Choose lines that you know would be appropriate to the person you’re talking to. Don’t choose ones that would be too forward for someone you just met.

2. What Makes You Comfortable?

Happy woman looking at coworker

You also have to consider yourself when choosing the right questions. Choose the lines that you know you’ll be comfortable saying and talking about. You won’t be able to flirt effectively if you don’t feel comfortable.

3. What Will Help You Have Fun?

Joyful group of friends toasting with beer bottles on rooftop

These are questions to help you flirt, so have fun! Don’t be too focused on hitting it right. Let loose and enjoy yourself. That’s the most important thing when you’re trying to flirt and start a discussion.



26 Sep

Business Impact Analysis: A Guide for Identifying Potential Risks and Creating a Business Continuity Plan

An Ultimate Guide to Business Impact Analysis

Business Impact Analysis: A Guide for Identifying Potential Risks and Creating a Business Continuity Plan

Risks are inherent in any business. And as the business expands, the risks also multiply and have a greater potential to cause damage. While an enterprise cannot insulate itself completely from every possible worst-case scenario, a business impact analysis can help you analyze and predict the operational and financial impacts of disruptions.

By preparing for potential fallout from risks, an organization has the best chance at recovery. Business impact analysis is also crucial to any business continuity planning (BCP), which describes the steps organizations should take when an outage or disruption occurs. Without a sound business-impact analysis, it would be difficult to identify which systems and processes are most crucial and which dependencies exist within the critical systems.

What is Business Impact Analysis?

Business impact analysis (BIA) identifies critical and time-sensitive business operations and predicts or evaluates the effects of disruption or interruption on those operations. The disturbances can be a result of either man-made or natural disasters. Team members use the information to create business recovery strategies, as we’ll see in the next section.

Basic Business Impact Analysis

The Basic BIA is a shortened version of a Comprehensive BIA and is done for less critical systems and applications, meaning it can be restored later than 24 hours after the disaster hit.

Comprehensive Business Impact Analysis

The Comprehensive BIA is the full business impact analysis conducted for all critical systems or applications, meaning that they must be restored within 24 hours after the disaster occurs.

Business impact analysis is like risk assessment, and the two are often discussed together. While it’s easy to confuse the two, remember that a BIA emphasizes business continuity requirements, resource dependencies, and justifying the identified business requirements by showing how downtime will impact the organization. Risk assessment, on the other hand, identifies potential disasters and setbacks (cyber-attacks, fires, IT/network failure, natural disaster, supplier failure, utility outage, etc.) and identifies areas of vulnerability.

What Kinds of Business Impacts Are We Talking About Here?

It Takes up Too Much Time

Unreasonable or Outright Wrong Recovery Time Objectives

The Business Grows and Evolves, but the BIA Doesn’t

There’s Too Much BIA-Related Data to Analyze

The Data is Irrelevant or Useless

Uninvolved Management

Many organizations outsource their work to a third-party consulting provider that specializes in business impact analysis. Businesses that prefer conducting their BIA in-house should employ a business continuity manager and/or representatives from IT or related groups, such as a business analyst. Business analysts are particularly valuable since they have many useful business analysis techniques at their disposal.

The process should also ideally include the business owner or a representative, the technical application manager, and individuals who have the relevant system or application expertise, presented from a business or technical perspective. These analysis team members are referred to as subject matter experts (SME).

FREE Course: Introduction to Data Analytics

Optimizing Your BC/DR Strategy With BIA

When it comes to emergency preparedness and your disaster recovery plan, speed is everything. How quickly can you identify potential threats? How quickly can you communicate with employees? How fast is your response? How long does it take you to restore business operations?

Your organization’s ability to rapidly respond to and recover from business disruptions is directly related to the effectiveness of your business continuity plan. And every effective business continuity plan is rooted in business impact analysis.

While there are many ways organizations can improve emergency preparedness—from developing comprehensive preparedness plans to regularly conducting tabletop exercises—the world’s most resilient organizations are constantly looking for ways to accelerate how they detect, validate, and respond to any threat to their people or business. With a business impact analysis supported by modern emergency communication and threat intelligence technology, organizations can maintain organizational resilience, protect the bottom line, and keep business operations running as smoothly as possible during unexpected disruptions.


Business Impact Analysis: A Guide for Identifying Potential Risks and Creating a Business Continuity Plan

An Ultimate Guide to Business Impact Analysis

What is a business impact analysis (BIA)?

A business impact analysis helps you predict the consequences of disruptions to business processes, so you have the data you need to proactively create recovery strategies. For example, a manufacturing company could create a BIA to measure how losing a key supplier would affect company operations and revenue.

Simply put, a BIA identifies the operational and financial impacts of disruptions—like what would happen if your servers crashed or a global pandemic changed the market landscape. The data you collect during a business impact analysis helps you understand and prepare for these potential obstacles, so you can act quickly and face challenges head-on when they arise. For example, you could use the insights from your BIA to create a business continuity plan, which outlines how your team will respond to unexpected business changes.

Business impact analysis vs. risk assessment

A risk assessment analyzes potential threats and the likelihood of them happening. A business impact analysis measures the severity of those threats and how they would affect business operations and finances. In other words, a business impact analysis is essentially an extension of a risk assessment report—a BIA identifies potential risks, then also measures their impact.

Business impact analysis vs. project risk management

Project risk management is the process of identifying, analyzing, and responding to potential project risks. In this case, a risk is anything that could cause project failure by delaying the project timeline, overloading your project budget, or reducing performance.

While project risk management is focused on predicting and responding to roadblocks within a specific project, a business impact analysis is broader in scope. A BIA doesn’t focus on a single project, but rather overarching business functions and processes. For example, you would use project risk management for a cross-functional initiative to redesign your company app, but create a BIA to investigate how disruptions to your staffing may impact production for your company app.

What is Business Impact Analysis?

Business impact analysis (BIA) identifies critical and time-sensitive business operations and predicts or evaluates the effects of disruption or interruption on those operations. The disturbances can be a result of either man-made or natural disasters. Team members use the information to create business recovery strategies, as we’ll see in the next section.

Basic Business Impact Analysis

The Basic BIA is a shortened version of a Comprehensive BIA and is done for less critical systems and applications, meaning it can be restored later than 24 hours after the disaster hit.

Comprehensive Business Impact Analysis

The Comprehensive BIA is the full business impact analysis conducted for all critical systems or applications, meaning that they must be restored within 24 hours after the disaster occurs.

Business impact analysis is like risk assessment, and the two are often discussed together. While it’s easy to confuse the two, remember that a BIA emphasizes business continuity requirements, resource dependencies, and justifying the identified business requirements by showing how downtime will impact the organization. Risk assessment, on the other hand, identifies potential disasters and setbacks (cyber-attacks, fires, IT/network failure, natural disaster, supplier failure, utility outage, etc.) and identifies areas of vulnerability.



26 Sep

10 Tactics to Boost Your Organic Social Media Reach

How to Use Social Media to Grow Your Business: 22 Must-Know Strategies and Hacks for Growth

If you’re a brand owner or marketer there’s a high chance you’re already using social media to grow your business. If you’re not… It’s time to fix that; in 2022, almost 92% of marketers are using social media for their businesses.

According to the latest statistics, there are 4.65 billion social media users worldwide in 2022—a 4.8 percent increase from a year ago. Each user spends an average of 2.5 hours per day on different networks.

But it’s not enough to simply be on social media and post for the sake of posting. In order to grow organically, stay ahead of the competition and convert your target audience into paying customers you need a rock-solid strategy in place.

10 ways to increase your organic reach on social media

1. Focus your efforts on the right places

Simply ask

The best way to get accurate info about your audience is to simply ask them. Try using a survey, put it in an email, or even give some of your best customers a quick call to see how they’re doing. While you’re getting caught up, ask them which social platforms they use for business and personal purposes.

Look at your share counts

If you have a blog, then you should be using share buttons already. Many of these tools will provide analytics that show who’s sharing your content and more importantly, where they’re sharing it. Follow these numbers to figure out which platforms to focus on.

Look for your competitors

2. Optimize your social media profiles

Earlier I drew a connection between social media algorithms and the ones used by search engines like Google. When we create content for those engines, we optimize it with all kinds of on-page SEO tactics.

Every aspect of your social media profile can be tweaked for better visibility and optimization. If you want to be a social media rockstar, you need to know the ins and outs of these elements.

When posting, use these same factors to decide which images you use, what keywords you include, and how you phrase your call-to-action. This applies to any and all social media platforms.

3. Post evergreen content

“Create evergreen content” is one of those things that’s easier said than done. A typical post on social media, especially on giants like Twitter or Facebook, can have a widely varied lifespan.

Consider solving common and persistent problems in your industry. Even better, try to post something educational and funny. Humor, shock, or awe are great emotions to target with evergreen content.

4. Work smarter, not harder

organic social media

Facebook themselves have said that the average user is subjected to over 1,500 stories per day. To increase engagement, the news feed only displays about 300 of these – those that are most relevant to the user.

No, instead we need to focus on posting high-quality, relevant content. In this case, it’s literally quality over quantity. Posting less with higher quality will increase organic reach more than spamming your page with everything you can get your hands on.

While there’s no exact science to this, the Buffer blog suggests you post twice per day. Always remember that your business is unique, so don’t be afraid to experiment with different frequencies.

5. Use targeting to maximize organic potential

This tactic will vary from platform to platform, but tweaking the settings of your posts to target specific members of your audience can give you a boost in organic potential. For Facebook, you can use organic post targeting to tweak who will see it.

The same type of options are available on Twitter. For example, with their use hashtags, which allow you to categorize your posts. Take any opportunity you can to better target your audience so the right people see your posts.

6. Post during slow hours

Another misconception is that you should post when everyone is online, but that’s just going to throw your content into the hurricane of posts that people are seeing. If you wait until non-peak hours to post, you’re less likely to get drowned in all the noise.

7. Post the right types of content

organic social media reach

The results of their study showed that videos had the highest organic reach on Facebook by a margin of almost 3%, which is huge given that average organic reach has dropped to 1% or less.

Not only should you vary up the mix of images, status updates, links, and videos that you post, but also use tools like Facebook Insights to track your posts and see which types are performing best.

8. Promote your profiles everywhere

Every place that your business has a presence should also showcase your social media platforms. On your website, your storefront, your business cards, the signature on your emails, anywhere you can think of.
You should also consider adding follow buttons on your website so users to instantly follow or “like” your page, without having to leave your company’s blog or website.

Don’t forget, you can also cross-promote your social media profiles. Turn your Facebook likes into Twitter followers and vice-versa. You want your presence to be known everywhere which will ultimately grow your organic reach immensely.

Provide Support

Social platforms have successfully broken down barriers between companies and their customers. Now, instead of calling a customer service line, many people turn to Facebook or Twitter to solve problems or find information.

Social media is a crucial part of your business marketing, but it doesn’t have to be stressful to manage. Take the first step, create a profile, and start engaging with your customers.

As it continues to weave itself into the daily patterns of our lives, more consumers will go to new and upcoming social platforms for purchasing decisions. Those who have a strong social media presence and branding will increase conversion rates, while those without active social media campaigns could lose potential customers. Which company do you want to be?

Need Engaging Content for Your Social Media?

If you are ready to get more traffic to your site with quality content that’s consistently published, check out our Content Builder Service. Set up a quick consultation, and I’ll send you a free PDF version of my books. Get started today and generate more traffic and leads for your business.



26 Sep

12 Essential Small Business Marketing Strategies

marketing ideas for growing your small business

13 Cheap or Free Small Business Marketing Ideas in 2022

Elizabeth Kraus has more than a decade of first-hand experience building and growing a boutique digital marketing agency and double that in small and mid-size business marketing management. She provides expert answers to marketing questions related to branding, content marketing, web development, email, social media, and SEO.

Startups and small businesses on a budget can still promote themselves successfully with a little time and effort. We detail 13 cheap or totally free small business marketing ideas below to help you do just that, from free digital marketing tools and free advertising to events, referral marketing, and strategies to make your brand stand out. Read these small business marketing tips and find out to power your company to the next level.

These marketing ideas can be done for little-to-no-cost, but not without the investment of your time. Many of these tips can be outsourced on a project basis to professional freelancers on Fiverr, or for a more holistic (but still affordable) solution, check out Hibu.

Word of Mouth Advertising

Once you’ve laid the foundation, you can get your marketing strategies rolling. One of the most cost-effective small business marketing strategies is to tap into the voice of your customer by getting them to talk about their experience with your business. That means building a great product or service first and then delivering it in an amazing manner to your customers.

Encourage customers to talk about your small business on social and professional networks and to share their opinions. This will boost your chances of getting new customers in the door. Typically, people trust their friends and value their opinions. That is why it’s critical to tap into your customers who are willing and able to share your excellent products/services with their tribes.

Content Marketing

If marketing is the engine that propels your business, content marketing is the gas in the tank. It’s a fantastic way to bring you leads through search engines, but it also works well to educate your customers on best practices.

Content marketing is about creating interesting material that your audience is likely to engage with, be it text, video, or audio. It entails the creation of content for publishing on your homepage, blogs, product pages, landing pages, advertising channels, and social media. Content marketing allows you to show that you’re a top expert in your field. This means creating fresh content based on your audience’s biggest challenges, and curating content that is relevant to your visitors/readers .

Once you have created highly-relevant content, push it out where your audience is engaging, such as Linkedin, Twitter, Facebook , and Instagram. Your content distribution methods are the only way to harness the full potential of your content marketing strategy.

5. Invest in Analytics Early-On

Having a data-driven marketing strategy gives you an edge and makes your initiatives more effective. As a small business, you cannot afford to make mistakes and need to do things right the first time. That is where data and analytics can help you.

Social media analytics, for example, is available for free as most platforms have built-in analytics tools that can provide you with all essential information. Similarly, for your website, you can use Google Analytics to get insights into the performance of your different landing pages.

social media analytics

One thing that you should invest in is social media monitoring tools as they can help you track relevant conversations and respond to them. This is very important for small businesses as it is very important to respond to customer queries and resolve issues quickly. An established brand may still be able to live with a few negative reviews but for small businesses, it can be devastating.

7. Create and Promote Explainer Videos

Even the best of businesses with amazing products can struggle to gain that initial momentum and get people to learn about their brand. And, if you launch an innovative product, then it is even more difficult to make people understand what it is and how it can help them.

Take Panasonic’s explainer video for its ES-SL33 shaver, for example. The product was innovative and had many advantages over regular razors. However, the brand could not have conveyed how it differs from other razors, if not for this explainer video.

small business marketing ideas 2022

What Next?

If you have a small business and are struggling to meet your marketing goals, try the tactics mentioned in this post. These are tried-and-tested marketing techniques that can give you the push that you need to ace your marketing game.



19 Jul

Improve your focus and concentration: 15 ways to build your skills

Woman with closed eyes standing outside

7 Useful Tips for Improving Your Mental Focus

Verywell Mind articles are reviewed by board-certified physicians and mental healthcare professionals. Medical Reviewers confirm the content is thorough and accurate, reflecting the latest evidence-based research. Content is reviewed before publication and upon substantial updates. Learn more.

Rachel Goldman, PhD FTOS, is a licensed psychologist, clinical assistant professor, speaker, wellness expert specializing in eating behaviors, stress management, and health behavior change.

Staying on task can be difficult, but it can be particularly challenging when you are surrounded by constant distraction. In today’s always-connected world, diversions are nothing more than a click away.

The ability to concentrate on something in your environment and direct mental effort toward it is critical for learning new things, achieving goals, and performing well across a wide variety of situations.

It will take some real effort on your part and you may have to make some changes to some of your daily habits. Here are some tips and tricks from psychology that can help you develop laser-like mental focus and concentration.

Press Play for Advice On Staying Motivated

Eliminate Distractions

Woman talking to co-worker who is taking off his headphones

While it may sound obvious, people often underestimate just how many distractions prevent them from concentrating on the task at hand. Such intrusions might come in the form of a radio blaring in the background or perhaps an obnoxious co-worker who constantly drops by your cubicle to chat.

Minimizing these sources of distraction isn’t always as easy as it sounds. While it might be as simple as turning off the television or radio, you might find it much more challenging to deal with an interrupting co-worker, spouse, child, or roommate.

One way to deal with this is to set aside a specific time and place and request to be left alone for that period of time. Another alternative is to seek out a calm location where you know you will be able to work undisturbed. The library, a private room in your house, or even a quiet coffee shop might all be good spots to try.

A few strategies you might want to try to minimize or eliminate such internal distractions are to make sure you are well-rested prior to the task and to use positive thoughts and imagery to fight off anxiety and worry. If you find your mind wandering toward distracting thoughts, consciously bring your focus back to the task at hand.

What is concentration?

In Will Power & Self Discipline, Remez Sasson wrote that concentration is the ability to direct one’s attention following one’s will. Concentration means control of attention. It is the ability to focus the mind on one subject, object, or thought, and at the same time exclude from the mind every other unrelated thought, ideas, feelings, and sensations.

That last part is the tricky part for most of us. To concentrate is to exclude, or not pay attention to, every other unrelated thought, idea, feeling, or sensation. To not pay attention to the numbers, beeps, and other indicators that we have a new message, a new update, a new “like,” a new follower!

Our daily routine is dominated by switching in and out of our mobile phones and computer. We get a constant influx of messages from WhatsApp, email, Telegram, and the half-dozen other apps that are somehow critical to our job. We constantly search for information to help solve our daily problems or get our work done.

Frequent distractions affect productivity. It takes longer to finish a task. We don’t listen as well. We don’t comprehend things as well, whether with our partner or with colleagues, and end up in misunderstanding, misinterpretation, and conflict. It affects memory. We forget things or can’t recall information promptly which affects our personal life and professional image.

Try a small amount of caffeine

But don’t get overzealous with the coffee, or you might get the caffeine jitters, which typically reduce your ability to concentrate. You can also try a cup of tea, which won’t give you the quick buzz like coffee but can provide you energy for a longer period thanks to the L-theanine chemicals in it that our bodies metabolize throughout the day.

You might have heard that watching cat videos on YouTube can improve productivity. Well, that’s true . sort of. Whether it’s watching cat videos, taking a walk, or a brief nap, it is critical to take the occasional break from work.

In one study, 84 subjects were asked to perform a simple computer task for one hour. Those who were allowed two brief breaks during that hour performed consistently for the entire time whereas those who weren’t offered a break performed worse over time.

Another widely-noted 2011 study analyzed the decision making process of 1,112 judges and found that more “favorable rulings” were made by judges during the beginning of the day and after they took periodic food breaks. Essentially, this study explored how “decision fatigue” (i.e. how fast and accurately we make decisions) was alleviated by semi-frequent breaks.

Get a good night’s sleep

If you can disconnect from the internet, there are fewer things to distract you from the work at hand. Experts think that every time you flip between tasks — whether it be responding to a friend on Facebook or checking your inbox — a little bit of your attention remains with the task you just left.

Sophie Leroy, a professor at the University of Washington at Bothell, coined the term “attention residue” as the reason for why it’s so hard to change tasks. Eliminating those online distractions can keep you from finding tasks to flip between and help you focus.

Disconnecting from the internet may mean unplugging from social media too. If possible, try limiting or all together getting rid of social media use during your work day. Designating time to look through social media, rather than checking it constantly throughout the day, can help you stay on task.



19 Jul

How To Move Up in a Company: 12 Steps for Success

10 Guaranteed Ways to Move Up in Your Career

How To Move Up in a Company: 12 Steps for Success

The potential for a promotion or career advancement is a significant motivator for most employees. It typically results in a higher salary and greater responsibility at work. Your actions, decisions and performance are what help you get that promotion. If you’re hoping to move up in a company, follow this list of important steps.

The prospect of moving up in a company can keep you excited about and engaged in your work. Promotions may come with bigger paychecks, new projects and more authority in the office. Moving up in a job also looks good on your resume if you decide to apply with a different company or industry. It shows you are responsible, driven and produce high-quality work.

When you continually explore how to move up in your career, you gain new skills, responsibilities and challenges. The motivation to move up in a company benefits your employer, too, through your hard work and superior performance.

Work at a Startup

There are few experiences in life that can rapidly accelerate your career more than working at a startup. Whether you’re interested in digital marketing or learning how to navigate the funding process, startups are hungry for new and ambitious talent, and will throw you more responsibilities than you’ll know what to do with.

Identify goals you want to accomplish while working at a startup, but stay flexible. It’s likely you’ll wear many different hats and be pulled in numerous directions as you figure out how to land on your feet. As your responsibilities and career start accelerating, keep notes on the new skills you’re learning and projects you’re exploring to update your resume and portfolio. Chances are you’ll miss something if you try to recreate the experience in hindsight and will fail to pull out relevant details that can impact your next career step.

Make Friends with VIPs

Seeking out the top players in your industry, whether seasoned executives or rising stars, can take your career far. But know the difference between blatant stalking and brown-nosing, and offer genuine feedback on a project you enjoyed or ask thought-provoking questions. It’s relatively easy to become memorable and well-liked the more you can show you’re an interesting, proactive worker who respects his superior’s opinion.

Look up the meaning of agile, and you’ll find definitions ranging from “The ability to move quickly and easily” to “Dividing business tasks into short phases of work and reassessment.” Both are relevant to moving up in your career, whether you’re looking to quickly adapt to new challenges and pick up new skills, or to approach your career path as a series of different phases that push you towards your end goals.



19 Jul

Going Back to School At 30: Why & Why Not

graphic describing 4 of the worst reasons to go back to school as a 30-something

Going Back to School At 30: Why & Why Not

According to a 2017 study by the National Center for Education Statistics, workers with a college degree were far more likely to have a job than workers who lacked a college education.

graphic describes the United States employment rate, 2017 trend

Yet, the idea of going back to school as a 30-something can seem daunting. Life is a lot more complex than it was in your 20s. You might be wondering if it’s possible to balance the demands of being a student while simultaneously juggling a day job and family responsibilities. And you might even be questioning your ability to meet the demands of the coursework itself.

The good news is that mature students (in their 30s and beyond) are actually perfectly positioned to earn their college degree. Let’s explore the reasons why going back to school at 30 might be your best idea yet.

4 Reasons Why Getting Your Degree at 30 is a Great Idea

graphic describing 4 reasons why getting your degree at 30 is a great idea

One of the benefits of going back to school in your 30s is the on-the-job experience you’ve amassed over the past 12+ years. You’re at an advantage compared to students who have nothing on their résumé. Why? You’ve had time to learn what you enjoy doing, what you don’t like, what you’re good at, and where your greatest areas for improvement are.

You may want more thorough, in-depth knowledge of a subject. Or maybe there’s a particular skill missing from your professional toolbox. Whether it’s detailed focus of a general field or a very specific skill set, not having this knowledge can hold you back from growing professionally.

Or maybe there’s something you’ve always wanted to learn (for the sake of learning). Many people choose to finish their studies for personal development alone. Always wanted to master a second language or learn more about financial planning? Go for it!

Speaking of on-the-job experience, another fabulous benefit of going back to school a bit later in life is your developed sense of direction. Oftentimes, students in their 20s are unsure about what they want to study. Or they receive a degree and later realize that working in that field is not what they thought it would be.

Good news! If you’re ready for a career change, you have an advantage over less mature college students due to your previous employment experiences. What you’ve learned on-the-job—your understanding of what you want (and don’t want)—means you’re more confident and focused on the goals ahead.

How to Make Going Back to School at 30 Possible

1. Position Yourself for Your Future-Ready Career

Your skills need to improve at the speed of technology — which is lightning fast. To position yourself for the future, you’ll likely need advanced technical training that allows you to stay on top of new changes.

Learn the industry’s standard requirements by reading job postings and noting the educational and technical qualifications. Make sure, too, that the industry is on an upward trajectory so that your effort will pay off. You don’t want to spend thousands of dollars, only to be told you’re now “overqualified.”

2. Learn the Lingo: Certificates, Certifications, and Degrees

Certificates are generally awarded in non-degree granting programs. You take classes to bolster your knowledge on a particular subject. But make no mistake: adding this information to your resume will help you stand out. After all, you’re showing a commitment to lifelong learning!

An MBA (Masters of Business Administration) is often required if you plan on transferring to a financial field. An MFA (Masters of Fine Arts) allows writers to teach at accredited schools and colleges.

If you can’t see yourself leaving your job for a few years to pursue these degrees, investigate Executive MBAs and other low-residency options. Maybe there’s a way to accumulate credits toward your degree while you hold down your job.

For those who want to supercharge your learning ability and pick up any skills faster, try the Learn Anything Fast Handbook offered by Lifehack. It will surely upgrade your learning skills right away. Find out more about the Handbook here.

3. Find Your Balance

Not only do you have the demands of staying on top of course work, but you also may likely have to balance them with the demands of your day job — and perhaps even a spouse and kids.

Do your research before choosing a school or program. Look up the school’s program rankings and make note of the program’s graduation rate and what types of jobs its graduates land. Write yourself a goals chart, and tack it on a bulletin board above your home computer. Studies show that writing down your goals is the best way to achieve them.

And what about online options? Online programs may be your best choice in terms of convenience and targeted degree options. But they sometimes lack the cachet of the in-person study programs.

Before deciding to go the online route, make sure the school is reputable, accredited, and that students are offered the support they need. Look for reviews to give you a glimpse of student reactions to various programs.

If you can afford to take time off from your current job and return to campus, you may find it easier to foster new connections among professors and classmates who will hopefully all become an integral part of your business network.

As you investigate how to straddle the simultaneous demands of work and school, determine whether you can cut back to part-time work and go to school full-time. If so, you’ll finish your degree more quickly.

But, if you need to maintain a full-time job, find out in advance the minimum course load for enrollment. While part-time enrollment can make work more manageable, it may not allow you to be eligible for financial aid.

4. Tell Yourself: It’s Never Too Late to Learn

While further training is one lure to send you back to school at 30 or beyond, you might also decide that it’s important to finish a degree that you started, but for various reasons put on hold.

This was the case with Shaquille O’Neal, or “Shaq” as he’s widely known. He embarked on his 19-year NBA career having completed only three years at Louisiana State University. But he later earned his Bachelor’s in general studies, and went on to earn an MBA and then a PhD in education.

Steven Spielberg was also compelled to finish a degree he hadn’t completed. He dropped out of California State University, Long Beach, just a few credits short of earning his degree. More than three decades later, he finished his requirements, which included submitting his film, “Schindler’s List,” to satisfy a film course requirement.

It’s possible that, by age 30, you’ve discovered the career direction you pursued in your 20s is to no longer a field in which you ultimately want to remain. This happened with Carly Fiorina, CEO of Hewlett Packard and U.S. presidential candidate in 2016. [2]

She enrolled in law school after earning a history and philosophy undergraduate degree from Stanford. But after one semester, she dropped out and found employment at a commercial property brokerage firm. Ultimately, she wanted to explore other areas of business and went back to earn an MBA. It landed her a job at AT&T, where she was promoted within two years to a management position. The company sponsored Fiorina in a fellowship program at the Sloan School of Management at MIT that set her on her trajectory to become CEO of HP.

The Bottom Line

Ideally, your education should open doors to a career that will allow you to pay back any resulting student debt. Still, it’s important that you do the math to know whether it will pay in the long run to go back to school. Compare the cost of tuition and other fees with the revenue you’ll likely earn.

It’s a good idea to tell your coworkers and boss that you’re going back to school. This will show them that you have the drive to better yourself. When they know what you’re undertaking, they may be more understanding as you juggle your added responsibilities. Your employer might also be able to help out with paying some of the cost if the company has a tuition-reimbursement program.

Going back to school at 30 will show current and future employers that your brain is still active and your outlook is still expansive. At 30 — and beyond — there’s no reason not to pursue schooling that will pay dividends in the future.

7. Explore financial aid opportunities.

Did you know that you qualify for FAFSA even as a part-time online student? Depending on how much time and cost you can invest into your program, applying for financial aid can ease that aspect of your transition back into your education.

“Now that I am chasing a dual master’s from two different universities, the FASFA has made it possible to obtain this level of education and experience. There is a huge barrier for many who are scared or leery of using FASFA because they don’t want to pay back school loans. I would urge anyone serious about their education and career potential to look further into the FASFA program and see that it’s not as expensive nor difficult to pay back loans. Some career fields qualify for loan forgiveness after a certain amount of years served in that career field.” – Justin Kerbow

Choose a school that is geared towards your needs as an adult learner. Examine the help and resources that would be available to you. Does the accreditation of the school matter to you? You can find out this information by speaking to an alumni of the school or contacting the school directly.

Once you have chosen a school that fits your needs as an adult-learner, research the program you’re interested in enrolling in. Does the program offer the training and skill-set you’re looking for? Does the program offer the flexibility you need to balance your wok, school and life? What skills and credits that you’ve already acquired are transferable to the program?

Does your employee offer a tuition reimbursement program? Programs like the Arizona Online Corporate Initiative partners with employers to create affordable higher-education opportunities for working adults. You can check with your Human Resources department today to see if your organization is part of the Corporate Initiative program or other reimbursement programs.

Review postings of your dream job to understand what the requirements and the desired skill-set are. Landing your dream job might require an undergraduate certificate, which can be completed faster and is often less expensive than a degree program. Graduate or professional certificates often require undergraduate degrees or professional experience but are a great way to up-skill in technical or educational fields.

It’s never too late to go back to school. Lifelong learning can not only help with personal development such as strengthening memory and opening your mind, its also essential to giving you a competitive edge in the job market, making you that much more employable! Plus, research shows that the average online college student is in their 30s. So its It’s definitely not too late to go back to school at 30!

Careers that require advanced degrees or specialized skill sets will most likely equate to a higher earning potential so careers in the following fields are worth re-enrolling for: Healthcare, Nursing, Information Technology, Engineering, Busienss and Finance.

Yes. You can work full-time while studying although it can be demanding. Online programs allow for flexibility and the freedom to complete classes on your schedule. Developing a schedule for yourself with help with finding the right work, school and life balance. You also have access to faculty and advisors who can help develop and support your academic journey so that you can manage the priorities in your life.