17 Jan

An Innovative Way to Deal With Plagiarism

14 of undergraduates and 7 of graduate students admitted to fabricating or falsifying a bibliography.

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An Innovative Way to Deal With Plagiarism

Creating a short blended learning course is a good way to help students learn how to quote and paraphrase sources and use proper citations.

Student taking notes in class.

As a high school English teacher, I have to spend a significant amount of time teaching my students about academic integrity and how to avoid plagiarism.

This school year, teaching these skills became all the more important because my students learned to rely heavily on the internet while they were on distance learning. Because of this, I spent a big chunk of time at the beginning of the year teaching them things like how to cite sources, how to paraphrase, and how to understand programs like Turnitin, an online tool designed to detect plagiarism.

Still, I found myself facing an onslaught of papers that were copied from the internet, were from former students, or paraphrased websites. To address this issue, I emailed home, issued detentions, and changed classroom policies. But it seemed like the more I lectured about academic integrity, the more my students tuned me out. Despite these problems, I found that most students simply misunderstood how to cite sources and/or how to properly paraphrase something they had read.

A New Approach

It was then that I realized that I was simply fighting with students and parents, and I wasn’t addressing the problem, and I decided to change my approach by creating an online course about plagiarism. This course was designed to remind students of the ideas and concepts they learned about in class.

I enroll my students in the 45-minute course if they are caught with any academic integrity violations. I do not grade any classroom assignments until the assignments in this class are completed—a major incentive for the student to get the assignments done.

To get ideas for the course, it was important for me to have a frank and honest conversation with my students. I told them about my frustrations and how I needed their help in understanding why plagiarism was such an issue in my class.

After I set the tone for the conversation, I asked them questions designed to get to the bottom of what confused them most about academic honesty. One of my main goals was to see if they understood why plagiarism was such a big problem. I also wanted to find out what led them to make mistakes in this area. Were they just looking for a shortcut, or were they simply confused about how to properly cite sources?

Designing the Course

Based on the answers to these questions, I structured the course and tailored the assignments to fit the needs of my students. Assignments focused on defining academic integrity, how to avoid plagiarism, and the problems with paraphrasing websites. The course also covered how to rebuild trust with me and how to move forward.

The assignments can be adapted or modified to fit the needs of an individual student and class. The assignments I created asked for the following:

  • Students will take Cornell notes on videos and articles that teach about specific academic integrity violations.
  • Students will go to a popular paraphrasing website and put in a sample paragraph. Students are then instructed to compare and contrast the original paragraph with the paraphrased one. They are asked to examine things like grammar, spelling, content, and sentence structure.
  • Students will turn in a piece of writing to the Turnitin website. Once their score is generated, students are then taught through pictures and videos how to interpret the website’s findings.
  • Students will go to OWL Purdue and learn how to properly cite sources. Students then have to practice this skill using a set of resources given to them.
  • Students will learn how to write a professional email and then practice writing one to their teacher asking the teacher for help on a particular subject or skill.
  • Students will read a variety of well-known plagiarism cases and answer questions at the end of the article.
  • Students will take a deep dive into the school’s academic integrity policies and answer questions at the end to check for understanding.
  • Students will read and sign an academic pledge. Moving forward, this pledge will act as a sort of contract between the student and the teacher.


While students don’t like having to do extra work, this course helps them to finally understand that there are genuine consequences to their actions. When the course first launched, I overheard one of my students remarking to his group of friends that because he had more work to complete, cheating “isn’t worth it anymore.”

Another benefit to going through the class is that excuses like “I didn’t know” or “I was too scared to ask” are no longer valid. Students are given the opportunity to relearn the material and clear up any misconceptions that they may have. They are also taught what to do if they are too intimidated to go up to the teacher and directly ask for help.

While I am constantly making improvements to my class, I have not had any academic integrity issues with any of the students who have gone through the course. In fact, I have had an influx of students coming up to me and directly asking for help. While they are primarily asking me for feedback on their writing, they are also asking me questions related to the plagiarism course.

I have learned through this process that most students have genuine misunderstandings about academic integrity, and this course is a perfect opportunity to address them. While consequences like a zero are sometimes necessary, I have learned that by giving students the benefit of the doubt, I am allowing them to be successful and hopefully avoid a bigger problem in the future.

Types of Plagiarism

While plagiarism is a problem often associated with school or college, these are not the only places where one can face the consequences of plagiarism. While consequences like a zero are sometimes necessary, I have learned that by giving students the benefit of the doubt, I am allowing them to be successful and hopefully avoid a bigger problem in the future.

Plagiarism allegations can cause a student to be suspended or expelled. Their academic record can reflect the ethics offense, possibly causing the student to be barred from entering college from high school or another college. Schools, colleges, and universities take plagiarism very seriously. Most educational institutions have academic integrity committees who police students. Many schools suspend students for their first violation. Students are usually expelled for further offences.



17 Jan

6 Tips on How to Write an Essay You Don’t Want to Write

Even the most competent writers go through the phase of writer s block occasionally in which they genuinely struggle to put words on paper.

6 Tips on How to Write an Essay You Don’t Want to Write

Remember the time when you had to write that one essay but simply did not want to? Most of us have gone through that initial period of frustration, thinking inside “I don’t want to write my essay.” These are six tips to get you going when you do not feel like it.

Also, in such cases, many students use online services, such as Bestessayservicesradar, which help to do this as efficiently and quickly as possible.”

To compose a good essay, you should enjoy the writing process and devote more energy to your work. Bear in mind that the journey matters more than your destination! One of the ways to do that is to develop interest in the topic of your essay. If you can connect with the topic on a personal level, you will find that your initial disinterest in writing the essay will start to diminish. By relating the theme to the experiences in your personal life, you will feel keener to write on that particular topic.

Even the most competent writers go through the phase of writer’s block occasionally in which they genuinely struggle to put words on paper. As a result, most of them lose interest in writing. However, do not fret if you are facing the same issue!

Give yourself some time to write about anything that comes to your mind. At this point, do not bother focusing on being productive and allow your writing to be completely random. The purpose of this freewriting is to get those creative juices flowing again in your body that would prompt you to write your essay.

You might have heard this piece of advice numerous times before from your schoolteacher. If you are having difficulty in devoting yourself to writing the essay, take some time to outline the content that you intend to put down in your writing piece. Creating a solid outline for your essay works to your advantage and makes the writing process a whole lot easier. Moreover, you might get excited about the writing itself after you have jotted down the outline. A solid outline encompasses all the important elements you wish to include in your essay.

4. Start Where Your Passion Lies
A useful tip to write an essay you are not interested in writing is to start working on the part of the essay that you feel most enthusiastic about. For example, you can start with the conclusion first if you already know how you would like to conclude your essay. Alternately, if there is a portion of the essay, which you think you will enjoy writing more, you can begin with that! Writing that particular portion first will get your motivation back. Once you get the momentum going, you can work on the other portions of the essay easily. Also, you can find some examples of essays on free sources like paperap.com to find more information and to compare them to your materials.

You do not have to complete your essay at one stretch. Take short breaks every now and then. This is important to reinvigorate yourself from time to time. There are several activities you can engage in to unwind and boost your energy such as taking a quick nap, chatting with your friend, watching your favorite TV program, getting some exercise done and so forth. Just ensure that you give yourself a deadline to return to your essay writing. When you return, you will feel recharged and ready to devote more energy to your work.

Distractions galore are a core reason why you might be struggling to commit yourself to the essay or any other task generally. Find yourself a quiet place where you can concentrate on writing on your essay. Refrain from surfing the internet aimlessly and ensure that the only time you access the internet is when you have to do research for your writing piece. Furthermore, put your phone in silent mode. The last thing you need is for it to ring incessantly when you are trying to focus on the essay.

It is also important to reward yourself and give yourself small incentives throughout the writing process. Make sure the incentive is personal and something you will actually enjoy. It has to be something that will keep you motivated to complete the essay. For instance, if you have a sweet tooth, you can give yourself a piece of cake after you have completed one section of the essay.

It happens often to most of us when we do not feel remotely interested in writing an article that we have to. The aforementioned strategies are just some of the many effective tips you can follow to motivate yourself to write an essay you do not feel like writing. The key is to get past that initial obstacle which is the proverbial wall between you and the essay that you have to write.

If you are having trouble getting an essay done, here are some helpful tips on how to get around writer s block or procrastination and get through that essay that you just can t seem to write. As a student, especially those who have had to complete multiple essays in their high school years and in grades before that, you have most likely heard a teacher or your parents tell you that you have to outline everything before you get to work on actually writing the essay.

Although this may seem counterintuitive, one great way to get through your essay is to simply show up and start writing. When we don’t feel like doing something, we’ll focus on that feeling and convince ourselves that whatever it is we don’t want to do is something that we can’t do. The truth is, you are more than capable of writing your essay. Do you want to? Absolutely not. Do you have to? Yes.



6 Tips on How to Write an Essay You Don’t Want to Write

Sponsored content: How to Get Through an Essay You Can’t Seem to Write


17 Jan

Editorial essay

When writing an editorial, keep it short and clear, so the reader stays with you throughout the piece.

How to Write an Editorial

Editorial essay

Another Tutorial by:
Alan Weintraut
Annandale High School
Annandale, VA 22312
[email protected]

An editorial is an article that presents the newspaper’s opinion on an issue. It reflects the majority vote of the editorial board, the governing body of the newspaper made up of editors and business managers. It is usually unsigned. Much in the same manner of a lawyer, editorial writers build on an argument and try to persuade readers to think the same way they do. Editorials are meant to influence public opinion, promote critical thinking, and sometimes cause people to take action on an issue. In essence, an editorial is an opinionated news story.

1. Introduction, body and conclusion like other news stories
2. An objective explanation of the issue, especially complex issues
3. A timely news angle
4. Opinions from the opposing viewpoint that refute directly the same issues the writer addresses
5. The opinions of the writer delivered in a professional manner. Good editorials engage issues, not personalities and refrain from name-calling or other petty tactics of persuasion.
6. Alternative solutions to the problem or issue being criticized. Anyone can gripe about a problem, but a good editorial should take a pro-active approach to making the situation better by using constructive criticism and giving solutions.
7. A solid and concise conclusion that powerfully summarizes the writer’s opinion. Give it some punch.

1. Explain or interpret: Editors often use these editorials to explain the way the newspaper covered a sensitive or controversial subject. School newspapers may explain new school rules or a particular student-body effort like a food drive.
2. Criticize: These editorials constructively criticize actions, decisions or situations while providing solutions to the problem identified. Immediate purpose is to get readers to see the problem, not the solution.
3. Persuade: Editorials of persuasion aim to immediately see the solution, not the problem. From the first paragraph, readers will be encouraged to take a specific, positive action. Political endorsements are good examples of editorials of persuasion.
4. Praise: These editorials commend people and organizations for something done well. They are not as common as the other three.

1. Pick a significant topic that has a current news angle and would interest readers.
2. Collect information and facts; include objective reporting; do research
3. State your opinion briefly in the fashion of a thesis statement
4. Explain the issue objectively as a reporter would and tell why this situation is important
5. Give opposing viewpoint first with its quotations and facts
6. Refute (reject) the other side and develop your case using facts, details, figures, quotations. Pick apart the other side’s logic.
7. Concede a point of the opposition � they must have some good points you can acknowledge that would make you look rational.
8. Repeat key phrases to reinforce an idea into the reader’s minds.
9. Give a realistic solution(s) to the problem that goes beyond common knowledge. Encourage critical thinking and pro-active reaction.
10. Wrap it up in a concluding punch that restates your opening remark (thesis statement).
11. Keep it to 500 words; make every work count; never use "I"

Include the five W’s and the H. (Members of Congress, in effort to reduce the budget, are looking to cut funding from public television. Hearings were held �)

As the writer you disagree with these viewpoints. Identify the people (specifically who oppose you. (Republicans feel that these cuts are necessary; other cable stations can pick them; only the rich watch public television.)

You can begin your article with transition. (Republicans believe public televison is a "sandbox for the rich." However, statistics show most people who watch public television make less than $40,000 per year.)

In defense of your position, give reasons from strong to strongest order. (Taking money away from public television is robbing children of their education �)

Give solutions to the problem or challenge the reader to be informed. (Congress should look to where real wastes exist � perhaps in defense and entitlements � to find ways to save money. Digging into public television’s pocket hurts us all.)

Pick a Topic That Will Grab The Reader’s Attention

With social media becoming more popular day by day where everyone can easily express their opinions, people aren t sure of how to write a strong editorial.

2. Criticize – such editorials while focusing on the problem rather than the solution criticize actions, decisions, or certain situations.



15 Nov

Why Facebook Should be your Next Recruitment Network and Workplace?


Facebook is the largest social network in the world, with more than 1.2 billion monthly active users. It is also one of the most powerful recruitment networks on the planet.

In this article, we will show you how you can use Facebook as a recruitment network to find the best talent for your company. We will also show you why you should be using Facebook as your recruitment network of choice, and how it can help you find the right people for your next project.

Why Facebook?

Facebook is the Largest Social Network in the World. Facebook is the world’s largest social networking website. It has more than one billion active monthly users, and it is growing at a rate of more than 200 million new users per month. Facebook is also the most visited website in the United States, the United Kingdom, Canada, Australia, France, Germany, Italy, Spain, Japan, India, Brazil, Mexico, Argentina, Chile, Peru, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Uruguay, Venezuela, and the Dominican Republic.

It is One of the Most Powerful Recruiting Networks on the Planet

Recruitment is the process of finding, attracting, and hiring the best candidates for a job. Recruiters use many different methods to find candidates, including job boards, social media, and word-of-mouth referrals. However, Facebook is by far the most effective way to find people who are actively looking for a new job. The following are the top three most effective ways to find job candidates:

1. Job boards

2. Social media

3. Word of mouth referrals

However, when it comes to finding candidates on Facebook, job boards and social media are not even in the same league. In fact, according to LinkedIn.com, job boards don’t even rank in the top 10 most effective methods of finding job candidates. The most effective method of finding people on Facebook is through the use of Facebook ads.

If you are a recruiter or a hiring manager, you know that finding the right candidates can be a time-consuming and expensive process. Facebook ads are the most cost-effective way of finding candidates, and they can save you a lot of time and money. Facebook has the largest reach of any social network, and most of the people who use Facebook are actively searching for new jobs. This means that if you run a Facebook ad, you will be able to find a large number of qualified candidates in a very short period of time.

Facebook Ads

A Facebook ad is an advertisement that appears on the right-hand side of a Facebook user’s news feed. When a person clicks on the ad, they are taken to a landing page where they can learn more about the company and apply for the job. If they click on the “Apply” button on the landing page, they will be taken to the company’s job application page. If the person is interested in the job, they can apply directly on the job application form on the company website. If you want to find more information about Facebook ads, you can visit Facebook’s Help Center.

You can run Facebook ads in two different ways. You can run a targeted campaign, or you can run an un-targeted (broadcast) campaign.

Targeted Campaigns

Targeted campaigns allow you to target people based on their age, gender, location, interests, and other criteria. For example, you could run a targeted campaign that targets people between the ages of 25 and 35 who live in the San Francisco Bay Area. You could also target people who have a certain job title, such as “Software Engineer,” or people who like a certain type of job, such a “Product Manager.”

Un-Targeted (Broadcast) Campaigns

Broadcast campaigns do not target specific people. Instead, they target all people in a certain location, or all people with a certain interest or job title.

For example, if you wanted to run a broadcast campaign that targeted all people living in San Francisco, you would create an ad that said, “Looking for people to hire for a full-time job.” If you wanted a campaign that only targeted people who were interested in product management, the ad would say, “Are you interested in a product management job?”

How to Create a Facebook Ad

To create a Facebook campaign, you must first create an ad set. An ad set is a group of Facebook ads that you can use to create a single campaign. Once you have created an ad set, you are ready to create your first Facebook ad.

Step 1: Create an Ad Set

The first step in creating a campaign is to create an “ad set”. A Facebook ad set consists of one or more Facebook ads. To create a new ad set:

1. Go to the “Ads” tab.

2. Click on the “Create Ad Set” button in the upper-right corner of the page.

3. On the next page, enter a name for your ad set and click on “Create”.

4. You will now see a list of all the ads that are part of the ad set you just created. To add a new Facebook ad to the set, click the “+” button next to the ad you want, and then click “Add to Ad Set”.

5. Repeat this process until you have the number of ads you want in your ad group.

Step 2: Create Your First Facebook Ad

Now that you have a set of ads, it’s time to create the first ad in the set.

To do this, follow these steps:

1. Select the “Campaign” tab on the left side of the screen.

2. Select “Create a New Campaign”.

3. Enter a name and description for the campaign.

4. In the “Location” field, select the location where you want the ad to appear.

5. Click “Create Campaign”.

6. You now have a new campaign.

7. Click the “Manage Ads” tab at the top of the campaign page.

8. Select your “Ad Set” from the drop-down menu.

9. Select an ad from the list of ads in your set.

10. You are now ready to run your first ad. To run an ad, follow the steps below:

11. Go back to the main “Campaigns” page and select “Run an Ad”.

12. You should now see the ad that you just ran.

13. Repeat steps 11-12 to run the rest of the ads in the ad group you created.

14. When you are done running your ads, click “Save Changes” to save the changes you made to the campaign and ad set.

15. You have now created a Facebook ad campaign. To learn more, visit the Facebook Help Center.

26 Sep

6 Freelance Writing Tips to Try in 2022

8 Tips for New Freelance Writers

Becoming a freelance writer means many things. It means hard work, independent income, pursuing your passion, and constantly developing your skills. There’s a lot to it, but there’s no reason to fear it. You’ll be delighted at the opportunities that will show up for you once you get started as a freelance writer and find your writing niche. But first, you need to make sure you know how to get started on the path to success. To help you set a plan in place, we’ve put together some of our best advice for new freelance writers.

The first step to becoming a truly successful freelance writer is managing your time. There are several ways to do this, and the steps you take will vary depending on your personality. However, there are a few basic things you should keep in mind:

  • Make lists – The Type-A person knows them well, but even if that’s not your style, in this case, it’s probably a good idea. Making a list of each writing job you need to finish, the research you must accomplish, and the other daily tasks that you can’t ignore should be top of the list for what you need to be a successful freelance writer.
  • Don’t multitask – We’ve all done it, but scientists have proven that multitasking can actually cause you to lose up to 40% of the time you could be productive. In reality, our brains can only focus on one thing at a time, so multitasking is ultimately hours of our brains starting and stopping. In the long run, this usually causes more problems instead of increasing productivity.
  • Track your time – With a time tracker or other similar program, you can keep track of deadlines, how much you work, and what you’ve accomplished. This is an essential step to making every second count in your freelance business.

Learn how to market yourself

To stay in the freelance writing business for the long haul, you need a marketing plan. A freelancer is technically an independent contractor, not an employee, which means that, in order to make freelance writing sustainable, your ideal clients should be able to find you.

As briefly mentioned above, a freelance writer is an independent contractor who usually works for multiple clients simultaneously. To land freelance gigs that pay decently, set up a freelance writing website — particularly if you want to build a business out of freelance writing instead of just having a side gig.

  • Gets your name out there: A client can’t hire you if they don’t know you exist. A website that’s regularly updated signals that you’re open for business.
  • Captures the attention of your ideal audience: One common freelance marketing term you’ll hear is audience targeting. Not everyone looking for a freelance writer is a good fit for you, which makes identifying your target audience fundamental to your website’s success. Ideally, you want clients in an industry you enjoy writing about. If you want to write for the fitness industry, for example, your website should reflect that.
  • Builds authority: Writer websites usually come with blog sections you can use to publish articles or opinion pieces that aim to address client pain points or questions. This way, you can showcase your knowledge of specific topics and solidify your reputation.
  • Showcases your portfolio: Potential clients will want to know what you’ve already written to see if you’re the writer they’re looking for. Select the writing clips you’re most proud of and upload them as a portfolio on your website.
  • Features client testimonials: Leveraging social proof is a powerful marketing strategy. Ask clients for testimonials that you can publish on your website.

Get started today, and remember you aren’t alone!

Are you an aspiring freelance writer? If so, there are so many other writers out there who are willing to help. Don’t be afraid to reach out and ask them for advice and tips as these could prove invaluable further down the road. We also recommend finding a successful freelance writer to follow on social media who will help motivate and inspire you when you’re working on a tough brief or a new pitch.

Main image credit: Free-Photos
Internal image credits: geralt, Janeb13, AbsolutVision

Jess Thistlethwaite

Jess is Content Director at Copify. Her main interests include writing, copy editing, and social media marketing. Holding a journalism degree from the University of Chester, she graduated with a Bachelor of Arts in 2016. With a passion for both art and music, Jess enjoys playing the clarinet and sketching or painting when she’s away from her desk.



6 simple freelance writing tips for beginners

26 Sep

Top 10 B2C Marketing Strategies That Works Like A Charm

Are you ready to start an inbound program? How to make a confident decision and get set up for success. Free guide.

What is a B2C Model?


In 1979, English entrepreneur Michael Aldrich invented online shopping, or teleshopping, to enable online exchange processing between consumers and businesses, or from one business to another. Aldrich’s technique later became known as e-commerce; it didn’t become economically viable until the Internet came to be.

A B2C model means a business-to-consumer model of selling items or services. As the name suggests, this refers to any business that takes place where the consumer directly receives the goods or services. Chiefly, we may very well see it in the case of restaurants or with lawyers.

What is the difference between B2B and B2C?


As referenced above, the crucial difference that wins between B2B and B2C models is the method that the companies use to offer their products to the purchasers. The pricing design of the two models is marginally unique.

Additionally, in a B2C model, the value-based relationship is significant as to give a coupon in return for feedback on the following purchase, yet in the B2B model during the deal time, individual relationships are significant.

In a B2B model, there is no compelling reason to stress over the branding as a retailer consistently manages many brands, yet in a B2C framework, this becomes crucial to have a brand’s name, acclaim, and components.

B2B requests that the master become familiar with the language or the phrasing, yet in a B2C model, to draw in shoppers, one needs to sell a message or an idea that is genuinely associated with the brand

Top 10 Business-to-Consumer Marketing Strategies

What do business professionals think about different types of marketing strategy to reach consumers? We took a look at recent survey results and reports that compiled data on the topic, and created a list of 10 B2C marketing strategy examples commonly recognized as successful regardless of industry. Here’s what we found, in no particular order:

Social Networks and Viral Marketing

Social media marketing focuses on providing users with content they find valuable and want to share across their social networks, resulting in increased visibility and traffic. Social media shares of content, videos, and images also influence Search Engine Optimization (SEO) efforts in that they often increase relevancy in search results within social media networks like Facebook, Twitter, YouTube, and Instagram and search engines like Google and Yahoo.

Paid Media Advertising

Paid media is a tool that companies use to grow their website traffic through paid advertising. One of the most popular methods is pay-per-click (PPC) links. Essentially, a company buys or “sponsors” a link that appears as an ad in search engine results when keywords related to their product or service are searched (this process is commonly known as search engine marketing, or SEM). Every time the ad is clicked, the company pays the search engine (or other third party host site) a small fee for the visitor — a literal “pay per click.”

Internet Marketing

Internet marketing, or online marketing, combines web and email to advertise and drive e-commerce sales. Social media platforms may also be included to leverage brand presence and promote products and services. In total, these efforts are typically used in conjunction with traditional advertising formats like radio, television, and print.

There’s also a lot to be said about online reviews and opinions. Word-of-mouth advertising is unpaid, organic, and oh-so-powerful because those people who have nice things to say about your product or service generally have nothing to gain from it other than sharing good news. A recommendation from a friend, colleague, or family member has built-in credibility and can spur dozens of leads who anticipate positive experiences with your brand.

Email Marketing

Email marketing is a highly effective way to nurture and convert leads. However, it’s not a game of chance, as to whether your message winds up in spam filters. Instead, email marketing is an automated process that targets specific prospects and customers with the goal of influencing their purchasing decisions. Email marketing success is measured by open rates and click-through rates, so strategy comes into play, particularly when it’s used as a component of a larger internet marketing initiative.

Direct Selling

Direct selling accomplishes exactly what the name suggests — marketing and selling products directly to consumers. In this model, sales agents build face-to-face relationships with individuals by demonstrating and selling products away from retail settings, usually in an individual’s home (e.g., Amway, Avon, Herbalife, and Mary Kay).

Point-of-Purchase Marketing (POP)

Point-of-Purchase marketing (or POP marketing) sells to a captive audience — those shoppers already in-store and ready to purchase. Product displays, on-package coupons, shelf talkers that tout product benefits, and other attention-getting “sizzle” often sway buying decisions at the shelf by making an offer simply too good — and too visible — to pass up.

Cobranding, Affinity, and Cause Marketing

Co-branding is a marketing methodology in which at least two brands join together to promote and sell a single product or service. The brands lend their collective credibility to increase the perception of the product or service’s value, so consumers are more likely to purchase and willing to pay more at retail. Secondarily, co-branding may dissuade private label manufacturers from copying the product or service. Similarly, affinity marketing is a partnership between a company (supplier) and an organization that gathers persons sharing the same interests — for instance, a coffee shop that sells goods from a local bakery.

There is no shortage of co-branding partnerships, but several more recent examples demonstrate particularly good natural brand alignment including the adventurous GoPro and Red Bull, luxurious BMW and Louis Vuitton, and fashion-forward Alexander Wang and H&M.

Likewise, cause marketing leverages and enhances brand reputation. Cause marketing is a cooperative effort between a for-profit business and a non-profit organization to mutually promote and benefit from social and other charitable causes. Cause marketing is not to be confused with corporate giving, which is tied to specific tax-deductible donations made by an organization. Cause marketing relationships are “feel goods” and assure your customers you share their desire to make the world a better place.

Best B2C Digital Marketing Strategies to Apply in 2022

Best B2C Digital Marketing Strategies to Apply in 2022

Business-to-consumer, shortened as B2C, is the process of selling goods and services directly between businesses and consumers. And, consumers here are the end-users who stand at the bottom of the product chain, and actually consume the product.

So, B2C marketing is the practice of promoting a company’s goods and services directly to individual buyers. B2C digital marketing tactics often involve brands’ ability to capitalize on their value, trigger emotional responses, and generate social proof.

However, B2C products are not only sold in physical stores. The products like e-learning websites, knowledge commerce products, membership websites are traded and advertised through digital platforms.

Difference between B2B and B2C digital marketing strategies

The fundamental difference between B2B and B2C marketing strategies lays down on the technique that companies use to sell their products. In B2B, sellers offer smart solutions to simplify work processes, now automate business processes and gain efficiencies. It requires industry knowledge and the use of the field language to market those products.

But in B2C, you need to sell an idea that emotionally connects you with customers. Sellers need to have their name and style known among the audience, as there are a wide array of providers of similar products. Though consumers make impulsive purchases at times, a message that you deliver has a great impact on either case.

In B2B, consumers are more likely to purchase a product than in B2C. Because businesses always seek efficient and agile approaches to maximize their productivity. They are already in search of better solutions. The role of B2B marketers is to introduce their unique selling propositions (USP) tailored for customer needs.

How to develop B2C digital marketing tactics?

Setting reliable B2C digital marketing strategies comprises a holistic approach. It starts by introducing consumers to your brand, encouraging them to engage with your brand, and leading them to make purchases. If you use a pipeline model, these stages are awareness, conversion, consideration, and retention.

1. Connect with your prospects on a human level

As we stressed above, B2B purchase decisions are made with emotions and feelings. Few brands take the needed effort to know their consumers and connect with them on an emotional level.

Knowing whom you are talking to is the preliminary step in the establishment of B2C digital marketing trends. Most brands pursue promotional content without addressing customer pain points. If you do not want to fall into this trap, get to know your customers, understand their needs. This will let you create effective solutions that communicate with customer needs.

How? Use available customer pain points shared on the internet and explain how you can address their issues. For example, if you are providing psychology therapy for teens, look for what they are concerned about. You can share the general concerns you find on the internet (without mentioning user names) and explain the causes, required treatments, and then mention your service.

2. Embrace the power of content marketing

The next step to establish effective B2C digital marketing strategies is developing a winning content strategy. Understanding consumer psychology and justifying their needs give you a leg in this process.

If you want to create brand recognition for your brand, you need to continuously generate content. Use the outcomes of your research to create engaging content that gains consumers’ attention for your product.

It can be a blog post, guest post, video tutorial, or podcast. As long as the content is clear, articulate and the brand image is given, it will be easily consumed and spread. It is vital to provide content that gives value to the reader and brings traffic to your website.

3. Use social media

Social media transformed the marketing landscape and generated tons of followable B2C digital marketing trends. It lets you expand your brand recognition and grow sales with a tied budget.

While B2C prospects want to feel close to the message you present. Educative posts can still nourish your feed, focus on delivering a valuable message that speaks to the heart of your social media persona.

When starting off on social media marketing, you can try ads to grow followings. But to show authenticity and maintain the level of engagement, you need to constantly deliver fresh content to followers.

Creating valuable content takes a big part of your marketing efforts. It takes so much time to generate ideas for social media content creation. And sharing posts to multiple platforms might ruin your time and energy for crucial tasks. Instead, you can look for scheduling tools to simplify the social media posting process.

By automating social media posting, these tools allow you to schedule posts once and enjoy your time on crucial tasks. WordPress users can attain this efficiency with the help of plugins.

4. Host creative contests

Contests work best when rules are simple and the prize is worth it. If you impose a long list of social media accounts to follow, 10 people to tag in comments, you won’t receive the expected amount of growth afterward.

And, make sure your prize is valuable to your ideal customers. If the gifts have nothing to do with your business, hosting such content will be pointless. For example, If you are an e-learning website, giving a 3-month free course away is much more suitable than a dinner at a fancy restaurant for your target.

5. Turn customers into brand ambassadors

Turning loyal customers into brand ambassadors is also one of the popular B2C digital marketing trends. It is always a good idea to let your potential customers know what your consumers think of your products. B2C customers make decisions emotion-based, yet they also need directions to find the most suitable choice.

The testimonial section of your website shows genuine comments of your customers in addition to your own words. You can display feedback from your Google My Business account, Facebook reviews, or let people mention their comments on your website.

As part of your B2C marketing strategy, you can transform your happy clients into brand ambassadors. As people are more convincing than brands, they can generate more referrals as well.

6. Build influencer relations

Influencer marketing is an undetachable part of B2C digital marketing strategies. Influencers maintain a good state of relations with their followers and have a big share in the purchase decisions of their followers.



26 Sep

How to Write a Thank You Note at Work

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How to Write a Thank You Note at Work

How to Write a Thank You Note at Work

Isn’t it wonderful to have an entire month dedicated to gratitude? November is special. One of the best parts of going to work and being a part of a team with other humans is the opportunity to express appreciation. Every person you work with brings unique value to projects and to the organization. Perhaps not everyone thinks about this, but it’s true! You are part of a unique group of individuals that can’t be found anywhere else on earth. Your organization has its own thumbprint of talent.

What Should You Say Thank You For?

So, if you’re just warming up to the idea of being appreciative at work, you might wonder, “what should I say thank you for?” The answer to this question is that you should show appreciation for any kind of behavior you’d like to see more of. Studies show that people respond well to appreciation and that it can be a powerful motivator for success. When you see someone being a good example, let them know with a thank you card and perhaps a small gift of appreciation. The following list of positive behaviors will give you some goodness to watch for. Maybe you’ll notice someone being:

Steps for Writing an Excellent Thank You Note

1. Watch and observe.

Get to know your people and their contributions. After you’ve taken a little time to pay attention, you’ll be ready to write a thank you note that is personal. After all, meaningful communication is in the details.

2. Decide on your format.

a. Email– You might choose to write an email if you want to get a thank you out quickly. If so, it’s a good idea to add “thank you” to your subject line. It will stand out in an inbox that’s usually filled with emails asking for something from your recipient rather than offering them something. It should be a pleasant and welcome discovery, and you wouldn’t want it to go unnoticed.

Are you on a first-name basis with the person you’d like to thank? If you work closely with this individual, go ahead and begin your thank you with a “Dear (first name)” or a “Hello (first name).” If you’re not as familiar with the individual, make sure you throw in a title of respect. Using Mr. or Ms. is nice, or increasingly, companies are opting to use the gender-neutral Mx. to avoid assuming gender, which can potentially lead to unnecessary tension in work relationships.

4. Say your thanks.

Now, for the fun part: expressing your gratitude. Use your introductory sentence to cut to the chase by explaining the purpose of your note. Example: Thank you for __________. Then, follow up with the “why.” This is the part that will help your recipient feel good about their contribution(s). It’s a warm fuzzy in written form. It lets them know the good they’re doing is being noticed and appreciated. These details are validating and go a long way in encouraging more of the same behavior in the future. Remember, it doesn’t have to be long or wordy.

5. Can you reciprocate?

Now might be the perfect time to mention you’d like to be helpful in return. Something to remember, though: Don’t offer unless you’re willing and able to follow through. If you’re sure you can, go ahead. Offering your help is a great way to strengthen relationships and build reciprocal friendships at work. I’ll scratch your back if you’ll scratch mine—together we’ll be itch-free and happy at work.

6. Wrap it up.

7. Sign off.

End your letter with a complimentary close such as: “Sincerely,” “Best,” or “Regards.” Follow this with your first name if you’re on a first-name basis with the recipient, or your full name for a formal thank you letter.

8. Spell and Grammar Check.

In a business setting, a thank you can be offered in any direction, up the ladder, down the ladder, and side to side between coworkers. Everyone is equal and deserving of appreciation, no matter their position in a company.

Someone in leadership might be thanked for their generosity, example, encouragement, mentorship, and for being observant of the needs and desires of employees. Employees can receive thanks for many of the same things. Clients, customers, contractors, or anyone who provides a service within or for the company is also worthy of notice and appreciation.

Successful businesses are always looking for ways to strengthen connections and build their network. Appreciation is an excellent foundation material for building lasting professional relationships. The following are some things you might say to express appreciation to those in various positions at work:

Thank You Examples

Hello Kiara,

Thanks for anticipating and offering the additional information I needed to complete my portion of our project together. Your foresight saved us both a lot of time.

Let me know if you’d like me to set up the tech for next week’s presentation at our off-site meeting.

Once again, thank you for thinking ahead. I appreciate the opportunity to work with you.

Step 1: Identify the Recipient(s)

Identifying who’s receiving your thank you note should be the easiest part. However, perhaps you have a lot to be thankful for lately — and a lot of people to thank. This is great. However, getting in the right headspace to write all of these notes in one or a few sittings may benefit you. Thank you notes don’t have to be for traditional exchanges or relationships, either.

It’s likely you’d feel compelled to thank a physician or a care provider, for example, and may wonder how to write a thank you message to a doctor . You’re also more than welcome to have a less-structured approach to your note writing and send them “just because.” This can also be a great approach. People love to be thought of and appreciated, if even for “nothing.”

Tip: Keep a running list on your phone, on your counter, or wherever you’re likely to not miss it. Jot down the names of people and keywords of what you’d like to thank them for. This can save you time and help you to not forget anyone over the holidays or on a birthday, for example.



26 Sep

How to start a difficult conversation. Never dodge a conversation again!

A woman wearing earphones smiling at her phone

How to Start a Conversation: 12 Easy Ways To Start a Conversation With Anyone

It’s not all about the words, though. A big part of a successful conversation has to do with what the rest of you is doing while your lips are moving (or while the other person’s are).

So, whether you’re struggling to think of topics to talk about, or you’re preoccupied with whether you’ll manage to alienate this new person in record time without even trying, take a moment and read the tips that follow.

Then, when you’re faced with someone new, try to remember that you have at least as good a chance at making a good impression on the other person as they have of making a good impression on you.

man and woman sitting talking by ocean How to Start a Conversation

So, smile and focus on the present. Take a moment to breathe, and stop worrying about past mistakes and future unknowns. They’re not invited to this conversation. You are invited, and you decide how you’ll respond to the next new person you meet.

How to start a difficult conversation

1. Ask permission

Use a simple phrase such as “I’d like to catch up, do you have a moment?”, or if the conversation is likely to be longer and a meeting would be better, “I’d like to schedule some time next week to discuss ____, is that OK?”.

Asking permission creates buy-in and commitment on the part of the other person. You’re starting with a mutual commitment to the conversation, which is exactly where you want to be.

2. Keep it short

When you launch into the conversation you many feel nervous, it’s tempting to ramble. Also, it feels safe to talk, you’re in control. But the longer you are talking the more the emotions are rising, and the more likely it is that the other person is shifting negative.

3. Keep your tone light, let the message speak for itself

It’s a difficult conversation. It’s not going to get any easier if you plaster anguish all over your face and weigh down your tone with too much gravity. Keep it conversational, keep an easy expression on your face.

Downloadable and Printable List of Best Flirty Conversation Starters

Downloadable list of conversation starters

What makes a good flirty question?

Good flirty questions are open-ended. While yes/no questions are much easier to ask, especially when you are trying to do a pick-up style of flirting, open-ended flirty questions encourage better communication.

What’s a good flirty way to start a conversation before asking out your crush?

Everyone likes to be appreciated, so try to throw out a compliment or two. Tell them that they look great in the shirt they’re wearing. Comment something nice about them, their hair, or whatever you see. These compliments will unarm them, giving you a better chance at asking them out.

What are some seductive words?

Whatever word you say, when you say it seductively, they become “seductive words.” With this in mind, when we’re with someone we like, our voices tend to go higher, and we speak faster. When you want to say something seductive, try to lower your voice and speak a bit slowly.

How do you throw hints at your crush?

Showing affection is the best hint to throw at your crush. Smile at them, lightly brush the small of their skin every once in a while, give them compliments- these are some of the usual hints you can throw at them. But they won’t be entirely sure unless you tell them directly of your feelings.

How do you flirt but stay classy?

Keeping distance is the key to keep your class while flirting with your crush. A true lady knows when to wait and hold back. Don’t try to spend the whole day with him, but only give him some of your time. When you hold back, and he realizes that he’s missing your company, he’ll come for you.

How To Pick The Best Flirty Conversation Starters

Young lady typing on laptop sitting on couch

Anything that makes us want to flirt can be overwhelming. These openers are hard to dive into if you’re not sure about your goal. However, you need not worry because we’ve got what you need to consider when choosing the most suitable conversation starters for you.

1. Who Are You Talking To?

Two women looking at a laughing man

Consider the person that you’re talking to. Is he someone that you’re already close to, or is he someone that you just met? Choose lines that you know would be appropriate to the person you’re talking to. Don’t choose ones that would be too forward for someone you just met.

2. What Makes You Comfortable?

Happy woman looking at coworker

You also have to consider yourself when choosing the right questions. Choose the lines that you know you’ll be comfortable saying and talking about. You won’t be able to flirt effectively if you don’t feel comfortable.

3. What Will Help You Have Fun?

Joyful group of friends toasting with beer bottles on rooftop

These are questions to help you flirt, so have fun! Don’t be too focused on hitting it right. Let loose and enjoy yourself. That’s the most important thing when you’re trying to flirt and start a discussion.



26 Sep

Business Impact Analysis: A Guide for Identifying Potential Risks and Creating a Business Continuity Plan

An Ultimate Guide to Business Impact Analysis

Business Impact Analysis: A Guide for Identifying Potential Risks and Creating a Business Continuity Plan

Risks are inherent in any business. And as the business expands, the risks also multiply and have a greater potential to cause damage. While an enterprise cannot insulate itself completely from every possible worst-case scenario, a business impact analysis can help you analyze and predict the operational and financial impacts of disruptions.

By preparing for potential fallout from risks, an organization has the best chance at recovery. Business impact analysis is also crucial to any business continuity planning (BCP), which describes the steps organizations should take when an outage or disruption occurs. Without a sound business-impact analysis, it would be difficult to identify which systems and processes are most crucial and which dependencies exist within the critical systems.

What is Business Impact Analysis?

Business impact analysis (BIA) identifies critical and time-sensitive business operations and predicts or evaluates the effects of disruption or interruption on those operations. The disturbances can be a result of either man-made or natural disasters. Team members use the information to create business recovery strategies, as we’ll see in the next section.

Basic Business Impact Analysis

The Basic BIA is a shortened version of a Comprehensive BIA and is done for less critical systems and applications, meaning it can be restored later than 24 hours after the disaster hit.

Comprehensive Business Impact Analysis

The Comprehensive BIA is the full business impact analysis conducted for all critical systems or applications, meaning that they must be restored within 24 hours after the disaster occurs.

Business impact analysis is like risk assessment, and the two are often discussed together. While it’s easy to confuse the two, remember that a BIA emphasizes business continuity requirements, resource dependencies, and justifying the identified business requirements by showing how downtime will impact the organization. Risk assessment, on the other hand, identifies potential disasters and setbacks (cyber-attacks, fires, IT/network failure, natural disaster, supplier failure, utility outage, etc.) and identifies areas of vulnerability.

What Kinds of Business Impacts Are We Talking About Here?

It Takes up Too Much Time

Unreasonable or Outright Wrong Recovery Time Objectives

The Business Grows and Evolves, but the BIA Doesn’t

There’s Too Much BIA-Related Data to Analyze

The Data is Irrelevant or Useless

Uninvolved Management

Many organizations outsource their work to a third-party consulting provider that specializes in business impact analysis. Businesses that prefer conducting their BIA in-house should employ a business continuity manager and/or representatives from IT or related groups, such as a business analyst. Business analysts are particularly valuable since they have many useful business analysis techniques at their disposal.

The process should also ideally include the business owner or a representative, the technical application manager, and individuals who have the relevant system or application expertise, presented from a business or technical perspective. These analysis team members are referred to as subject matter experts (SME).

FREE Course: Introduction to Data Analytics

Optimizing Your BC/DR Strategy With BIA

When it comes to emergency preparedness and your disaster recovery plan, speed is everything. How quickly can you identify potential threats? How quickly can you communicate with employees? How fast is your response? How long does it take you to restore business operations?

Your organization’s ability to rapidly respond to and recover from business disruptions is directly related to the effectiveness of your business continuity plan. And every effective business continuity plan is rooted in business impact analysis.

While there are many ways organizations can improve emergency preparedness—from developing comprehensive preparedness plans to regularly conducting tabletop exercises—the world’s most resilient organizations are constantly looking for ways to accelerate how they detect, validate, and respond to any threat to their people or business. With a business impact analysis supported by modern emergency communication and threat intelligence technology, organizations can maintain organizational resilience, protect the bottom line, and keep business operations running as smoothly as possible during unexpected disruptions.


Business Impact Analysis: A Guide for Identifying Potential Risks and Creating a Business Continuity Plan

An Ultimate Guide to Business Impact Analysis

What is a business impact analysis (BIA)?

A business impact analysis helps you predict the consequences of disruptions to business processes, so you have the data you need to proactively create recovery strategies. For example, a manufacturing company could create a BIA to measure how losing a key supplier would affect company operations and revenue.

Simply put, a BIA identifies the operational and financial impacts of disruptions—like what would happen if your servers crashed or a global pandemic changed the market landscape. The data you collect during a business impact analysis helps you understand and prepare for these potential obstacles, so you can act quickly and face challenges head-on when they arise. For example, you could use the insights from your BIA to create a business continuity plan, which outlines how your team will respond to unexpected business changes.

Business impact analysis vs. risk assessment

A risk assessment analyzes potential threats and the likelihood of them happening. A business impact analysis measures the severity of those threats and how they would affect business operations and finances. In other words, a business impact analysis is essentially an extension of a risk assessment report—a BIA identifies potential risks, then also measures their impact.

Business impact analysis vs. project risk management

Project risk management is the process of identifying, analyzing, and responding to potential project risks. In this case, a risk is anything that could cause project failure by delaying the project timeline, overloading your project budget, or reducing performance.

While project risk management is focused on predicting and responding to roadblocks within a specific project, a business impact analysis is broader in scope. A BIA doesn’t focus on a single project, but rather overarching business functions and processes. For example, you would use project risk management for a cross-functional initiative to redesign your company app, but create a BIA to investigate how disruptions to your staffing may impact production for your company app.

What is Business Impact Analysis?

Business impact analysis (BIA) identifies critical and time-sensitive business operations and predicts or evaluates the effects of disruption or interruption on those operations. The disturbances can be a result of either man-made or natural disasters. Team members use the information to create business recovery strategies, as we’ll see in the next section.

Basic Business Impact Analysis

The Basic BIA is a shortened version of a Comprehensive BIA and is done for less critical systems and applications, meaning it can be restored later than 24 hours after the disaster hit.

Comprehensive Business Impact Analysis

The Comprehensive BIA is the full business impact analysis conducted for all critical systems or applications, meaning that they must be restored within 24 hours after the disaster occurs.

Business impact analysis is like risk assessment, and the two are often discussed together. While it’s easy to confuse the two, remember that a BIA emphasizes business continuity requirements, resource dependencies, and justifying the identified business requirements by showing how downtime will impact the organization. Risk assessment, on the other hand, identifies potential disasters and setbacks (cyber-attacks, fires, IT/network failure, natural disaster, supplier failure, utility outage, etc.) and identifies areas of vulnerability.



26 Sep

10 Tactics to Boost Your Organic Social Media Reach

How to Use Social Media to Grow Your Business: 22 Must-Know Strategies and Hacks for Growth

If you’re a brand owner or marketer there’s a high chance you’re already using social media to grow your business. If you’re not… It’s time to fix that; in 2022, almost 92% of marketers are using social media for their businesses.

According to the latest statistics, there are 4.65 billion social media users worldwide in 2022—a 4.8 percent increase from a year ago. Each user spends an average of 2.5 hours per day on different networks.

But it’s not enough to simply be on social media and post for the sake of posting. In order to grow organically, stay ahead of the competition and convert your target audience into paying customers you need a rock-solid strategy in place.

10 ways to increase your organic reach on social media

1. Focus your efforts on the right places

Simply ask

The best way to get accurate info about your audience is to simply ask them. Try using a survey, put it in an email, or even give some of your best customers a quick call to see how they’re doing. While you’re getting caught up, ask them which social platforms they use for business and personal purposes.

Look at your share counts

If you have a blog, then you should be using share buttons already. Many of these tools will provide analytics that show who’s sharing your content and more importantly, where they’re sharing it. Follow these numbers to figure out which platforms to focus on.

Look for your competitors

2. Optimize your social media profiles

Earlier I drew a connection between social media algorithms and the ones used by search engines like Google. When we create content for those engines, we optimize it with all kinds of on-page SEO tactics.

Every aspect of your social media profile can be tweaked for better visibility and optimization. If you want to be a social media rockstar, you need to know the ins and outs of these elements.

When posting, use these same factors to decide which images you use, what keywords you include, and how you phrase your call-to-action. This applies to any and all social media platforms.

3. Post evergreen content

“Create evergreen content” is one of those things that’s easier said than done. A typical post on social media, especially on giants like Twitter or Facebook, can have a widely varied lifespan.

Consider solving common and persistent problems in your industry. Even better, try to post something educational and funny. Humor, shock, or awe are great emotions to target with evergreen content.

4. Work smarter, not harder

organic social media

Facebook themselves have said that the average user is subjected to over 1,500 stories per day. To increase engagement, the news feed only displays about 300 of these – those that are most relevant to the user.

No, instead we need to focus on posting high-quality, relevant content. In this case, it’s literally quality over quantity. Posting less with higher quality will increase organic reach more than spamming your page with everything you can get your hands on.

While there’s no exact science to this, the Buffer blog suggests you post twice per day. Always remember that your business is unique, so don’t be afraid to experiment with different frequencies.

5. Use targeting to maximize organic potential

This tactic will vary from platform to platform, but tweaking the settings of your posts to target specific members of your audience can give you a boost in organic potential. For Facebook, you can use organic post targeting to tweak who will see it.

The same type of options are available on Twitter. For example, with their use hashtags, which allow you to categorize your posts. Take any opportunity you can to better target your audience so the right people see your posts.

6. Post during slow hours

Another misconception is that you should post when everyone is online, but that’s just going to throw your content into the hurricane of posts that people are seeing. If you wait until non-peak hours to post, you’re less likely to get drowned in all the noise.

7. Post the right types of content

organic social media reach

The results of their study showed that videos had the highest organic reach on Facebook by a margin of almost 3%, which is huge given that average organic reach has dropped to 1% or less.

Not only should you vary up the mix of images, status updates, links, and videos that you post, but also use tools like Facebook Insights to track your posts and see which types are performing best.

8. Promote your profiles everywhere

Every place that your business has a presence should also showcase your social media platforms. On your website, your storefront, your business cards, the signature on your emails, anywhere you can think of.
You should also consider adding follow buttons on your website so users to instantly follow or “like” your page, without having to leave your company’s blog or website.

Don’t forget, you can also cross-promote your social media profiles. Turn your Facebook likes into Twitter followers and vice-versa. You want your presence to be known everywhere which will ultimately grow your organic reach immensely.

Provide Support

Social platforms have successfully broken down barriers between companies and their customers. Now, instead of calling a customer service line, many people turn to Facebook or Twitter to solve problems or find information.

Social media is a crucial part of your business marketing, but it doesn’t have to be stressful to manage. Take the first step, create a profile, and start engaging with your customers.

As it continues to weave itself into the daily patterns of our lives, more consumers will go to new and upcoming social platforms for purchasing decisions. Those who have a strong social media presence and branding will increase conversion rates, while those without active social media campaigns could lose potential customers. Which company do you want to be?

Need Engaging Content for Your Social Media?

If you are ready to get more traffic to your site with quality content that’s consistently published, check out our Content Builder Service. Set up a quick consultation, and I’ll send you a free PDF version of my books. Get started today and generate more traffic and leads for your business.